Viet Nam Tourism Association (VITA)
54 Nguyen Du
Hai Ba Trung
+84 4 3942 7620
+84 4 3942 7621
The five petals of the lotus with five different colors symbolize the charm and development of Viet Nam tourism. Colors of lotus indicates diversity of tourist products, fantastic experiences and beautiful feelings of tourists to Viet Nam in which, the blue for sea and island tourism, green for eco and natural tourism, orange-yellow for cultural and historical tourism, violet for adventure tourism and pink for hospitable and dynamic Vietnamese. The image of blooming lotus represents for a new developing stage of Viet Nam tourism industry.
The launch of new slogan and logo plays an important role to develop Viet Namtourism brand aiming to convey the sector's message as well as to bring positive feelings for visitors.
It is hoped that the new slogan and logo will contribute to improvement ofVietnam's image, brand and competitiveness to attract more international tourists to Viet Nam.
Mr. Nguyen Phu Duc